The local supermarket is strengthening its position as the preferred channel for meat purchases

The simplified preparation, the demand for ready-to-eat dishes, small baskets and health-consciousness are conditioning consumption trends, according to ASEDAS

Once again this year, the local supermarket* is consumers’ preferred channel for their fresh meat purchases. Local supermarkets maintain a market share of 54.4 per cent according to the latest Report on Food in Spain by MAPA, echoed by ASEDAS, the Spanish Distributors, Self-Service Stores and Supermarkets Association, which, once again this year, is part of the Organising Committee of the Meat Sector Fair, MEAT ATTRACTION 2018.
The Show, organised by IFEMA and ANICE, the National Association of Spanish Meat Industries, will take place from 18 to 20 September at Feria de Madrid. As for processed meat, modern distribution represents 76.4 per cent of the market volume.

The reason for the success of this channel is that it is able to meet the different preferences and trends in meat consumption, and that it has made fresh food one of its distinguishing features.


Traditional consumption of off-the-bone cuts with the butcher as opinion leader is still much in demand, but there is also a growing interest in prepared, ready-to-eat meats and for products presented in trays with cuts that simplify cooking in the home.

ASEDAS is therefore working intensely with producers and the various inter-trade associations to convey the new consumption trends to them and train supermarket butchers in the new cuts that are intended to increase demand for various meats.

Meat consumption fits into the general food consumption trends determined by health and convenience. The need to encourage consumption can be seen in households with young children, young couples without children, single-parent households and independent young people. They need an answer to their demand to simplify dishes, with the frying pan the preferred method for cooking meat, so-called “Meal Kits” (meats prepared and ready to eat), and lighter baskets. Furthermore, and continuing the trend observed in previous years, the healthy eating concept means valuing white meats and meats low in fat and salt – in the case of prepared meats.

“ASEDAS works shoulder to shoulder with producers and inter-trade organisations in search of responses to the current trends in meat demand. Although we are observing a certain stabilisation in consumption, we must stay alert to offer solutions to those sectors of the population that are demanding a change in the way meat is consumed”, said Ignacio García Magarzo, CEO of ASEDAS.

*Supermarket, self-service and discount store.

The Spanish Distributors, Self-Service Stores and Supermarkets Association (ASEDAS) was founded at the end of the 90s and today is the leading Spanish food distribution business organisation, with 19,500 stores representing 67% of the food retail surface area and employing 260,000 workers.